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About Carl

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This manufacturer of a chocolate mousse and
cookie sandwich wanted a lighthearted retail package design. The design started with a hand illustration of Lenny the Moose, which was scanned and imported into Adobe Illustrator where the typography was completed. The design was refined in Freehand and the elements were combined for prepress in PageMaker. The bottom image shows the completed design for the label which was placed on individual retail units.

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Business Identity Design

Moosin’ Around
chocolate mousse
retail logomark