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Advertising Design
“Workgroup Messages” for Software Grove
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We couldn’t believe it. The client had forgotten about a full-page display ad for Windows Magazine. And now there were only three days until the drop-dead materials deadline. Wow. First thing, I scheduled an early morning shoot with the photographer, then sketched out a rough layout. The writer set to writing the ad copy. We shot the photo the next day and sent the film to the lab. Meanwhile, I laid out the ad in PageMaker and got a blanket approval from the client. The next day we had our developed transparencies and had rush scans completed. That evening the color separations were done. The next day, the film was approved and it all went to New York via FedEx. We couldn’t believe it.
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